Sears figured out a way to reach the many rural Americans by offering them a mail order catalog. It was in this book that all members of the household could find those hard to find items that had to be forgone in the past. This changed the life of many Americans. It allowed families to purchase items that they didn’t need to travel long distances to purchase and didn’t have to pay the prohibitive costs from the general store in town. With the expansion of the railroads, the postal service and the practice of volume buying, more rural Americans had access to goods and services as never before. Sears offered … Continue reading







